Dec 5, 2017

3 Content Resolutions for Your New Year

’Tis the season for feasting, family and forgetting to make New Year’s resolutions. Here at Conveyor, we figured we’d help out with a short list of content ideas that build on one another to get you started. Here are three ways you can leverage a mindful, content-based strategy to give your business a boost in the New Year — no gym membership required.

Audit Your Website Content

Just like that junk drawer that keeps accumulating things that might someday be useful, a website can become a repository for a whole heap of miscellaneous items that aren’t helping you achieve your goals. Enter the website audit: a simple, straightforward way to take inventory of your content and decide what’s worth keeping and what should head to the curb with the wrapping paper. Here’s how you can get started.

Define Your Voice & Tone

If you want to get the most mileage out of a website audit, develop a solid, consistent brand voice while you're at it. A brand voice, simply put, is the way that your brand’s personality is expressed through the written word. And these days it’s more important than ever. Here’s a step-by-step guide to getting to know your own brand voice.

Redesign Your Website

If you really want to undergo a transformation in 2018, there’s no better way to do it than with a redesign of your website. If you’ve already undergone a thorough audit and developed an insightful voice and tone guide, you have a solid foundation for an endeavor like this. Before you take the leap, read up on some of our thoughts about how redesigning a website is like buying a house.

And no matter what your business resolutions are for 2018, keep these seven tips in mind to help you stick to the plan and see your goals through. We’ll be here to help.

Looking for more marketing tips? Sign up for the Conveyor Newsletter at the bottom of our website.