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May 11, 2017

Questions to Consider When Developing Your Social Strategy

Let’s face it: social media is essentially “being online” these days. People don’t host their work on websites as much...

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May 9, 2017

5 Things to Ask Yourself Before Writing An E-book

Your sales team or marketing department says they need an e-book. They needed it yesterday. And your job is to write it....

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May 4, 2017

Core Messaging — What Is It? Who Cares?

We believe that content connects with customers when it’s authentic and conveys three things: who the company is, what...

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May 2, 2017

The Importance of Clear Project Workflow

In an agency, the ultimate goal — beyond creating kick-ass work — is sticking with a consistent project workflow....

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Apr 18, 2017

Why Capturing B-roll is Crucial in Storytelling

You’re making a video. There is a sports legend sitting in front of you — he has an amazing life story and...

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Apr 11, 2017

4 Tips to Earn Media in a Difficult Industry

Not all industries create eye-catching news and headlines. As a public relations professional, that doesn’t mean your...

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