Our Work

BCI Group

Brand storytelling to drive business wellbeing

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This Northwest benefits, retirement and business planning firm came to Conveyor for help telling their story, to differentiate from competitors in market. We interviewed customers and stakeholders and crafted a strategy that would tell the story through the eyes of their customers.

With the message and strategy established, we developed a content marketing program to bring their customer relationships to life through case studies, sales materials, social media, public relations outreach and email newsletters. 

At the center of the program, we created a new, SEO-friendly, responsive website with help from our design partners, and deployed an enterprise marketing automation platform to connect our digital marketing campaigns to the firm’s customer relationship management (CRM) system.

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The marketing program is now integral to the BCI Group brand and company culture. Employees and customers alike are better connected and informed on timely news and business information, while sales teams leverage content to drive leads, make introductions and create relationships.

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LS Networks

Strategic storytelling for a different kind of telecom company

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