Big Town Hero

Social media strategy and messaging for a beloved sandwich chain

Big Town Hero 256 Of 412
Big Town Hero 412 Of 412 2

When Hero Systems needed help managing the online reputation of its Big Town Hero chain of sandwich shops, it turned to Conveyor. The Northwest company supports 18 individual franchise stores in three states, and needed a central management strategy for creating brand awareness through social media.

Big Town Hero 350 Of 412

We conducted a thorough review of the channels available to Big Town Hero and worked with the company to develop a strategy to fit their goals. We also developed a voice and tone guide to ensure the brand communicated in a consistent style, as well as guidelines for store owners to review and respond to comments.

In a few short months, we grew the Facebook account by 25%, engaging tens of thousands of followers weekly. We grew Instagram engagement by 49% in just one month using compelling campaigns of photo, video and advertisements, including the use of Facebook Canvas — innovative, full-screen advertisements that brought the brand to life on mobile.



Strategic communications for a community-minded healthcare provider