Our Work

Neil Kelly

Content strategy, marketing and social for the Northwest’s premier lifestyle brand

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Nlk Persona Booklet

As the Northwest’s premier design/build remodel company, Neil Kelly has 70 years of successful projects to reinforce its reputation. But competition is fierce, and the company tapped Conveyor for content strategy, development and production to build the brand for the next generation.

Neil Kelly knew its website was dated and underperforming, so we began by auditing the site. We leveraged market research and audience profiles to develop a content strategy, user flow and outline. Collaborating with the internal marketing team, we worked through each section of the new website to outline key content, marketing messages, target buyers, calls-to-action and SEO for each page. To cap it off, we developed a set of five key buyer personas for the brand’s marketing and sales teams.

Neil Kelly Case Study

With content strategy and development finalized, we moved into production, drafting compelling stories across the company blog and social media. Conveyor continues to manage Neil Kelly’s content marketing, and amplifies the brand’s messaging through media relations.


Global Ade

Content strategy and messaging campaign to raise funds for a global nonprofit