OUR WORK

Screaming Circuits

Content strategy and media relations for an innovative manufacturer

Home Cover Circuit Bench
Scr Website Mockup 1

Screaming Circuits was intent on reinventing traditional manufacturing. When the quick-turn, PCB prototyping experts hired our friends at Planet Argon to build a new website with instant online quotes and ordering, they turned to Conveyor for help with content strategy. Before developing a site outline and drafting content, we interviewed key stakeholders and created a set of personas to ensure the messaging was on point. Next, we worked with their marketing team to develop a storytelling strategy, including case studies amplified through media relations.

Scr Case Study Pdf Mockup

Over the years, our partnership has evolved. We’ve helped the company dive deep into strategic marketing — including the deployment of a CRM— developing high-level concepts and strengthening the brand through email newsletters, social media, trade show outreach and thought leadership pieces. In this time, the company has received more than 100 bylined articles in industry media and experienced record growth and revenue. We’re proud to continue our partnership with the company as it evolves and targets a new generation of electronics engineers, innovators and makers.

MORE WORK

Ste. Michelle Wine Estates

Decanting wine education for a mobile generation

READ CASE STUDY