Our Work

Wisewood Energy

Brand messaging, content strategy and a new website for a biomass engineering firm

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When Wisewood Energy wanted to expand its brand presence and position, it turned to Conveyor. The innovative engineering firm specializes in biomass energy: designing, consulting and building biomass heating systems for commercial and government organizations across the U.S.

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Conveyor engaged with the firm in a series of discovery sessions and led a core messaging exploration to refine the company’s mission, vision and core values. Next we constructed multiple buyer personas and targeted marketing messages that addressed each of Wisewood’s diverse audiences — including their challenges and pain points.

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With targeted messaging in hand, we helped the company design, draft content and launch a modern, mobile-friendly website, complete with case studies and marketing collateral. The result? The website highlights the company’s state-of-the-art biomass energy systems and showcases how their work strengthens local economies, reuses natural resources and lowers heating costs.


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