Oct 23, 2018

How To Design a Readable Blog

In the age of texts, Tweets and TL;DR, writing smart, helpful content for your business may not be enough. Attracting the attention of your audience these days — and more importantly, keeping that attention — is as much an exercise in design as writing.

But don’t worry: After an inspiring chat with our designer, we’re taking a deeper dive into how you can make good content great. We’re going to explore what makes it easy to read, understand and share. And best of all? It can be done using some simple design tools you already have at your disposal.

Here’s how to make the most of your posts, and ensure that your readers are walking away well-informed.

Subheads Are Your Friend

Everybody skims. Whether you’re reading Facebook or Forbes, your eyes are constantly looking for the next morsel of information that catches your attention. If you like what you see in the headline, then maybe, maybe, you’ll read the content that follows.

So how do you apply the same logic to your content? With the magic of subheads.

  • Use subheads to break up your content: Walls of text are intimidating, and often deter even interested readers. With subheads, you turn your content into friendly, easy-to-read chunks.
  • Outline with headline and subheads in mind: With only these written, does your post still make sense? Does it get your point across? Is it still helpful? If so, then dive into writing that body copy. If not, you may want to take another look at the structure of your post.
  • Get detailed with sub-topics: Have an information-dense topic on your hands? Breaking out these ideas into their own sub-topics can be helpful to you and your readers. Just be sure they follow the same principle as your outline: you should be able to read just the headlines and get the gist.
Give Yourself Some Space

Any designer can tell you the value of whitespace. A little breathing room helps de-clutter the look of a page, and provides visual coherence. But whitespace also helps make your content more attractive to the eye, more engaging and more easily understood by a whopping 20 percent.

Enough said.

Call Out The Important Things
Whitespace helps make your content more attractive to the eye, more engaging and more easily understood by a whopping 20 percent.

When you have a particularly salient piece of information, use content hierarchy and formatting to call it out. Whether that means bolding, underlining or block-quoting your work, calling attention adds visual variety, weight and significance to your content.

Be careful to make sure what you’re calling out is actually the most helpful or important part of your content. Nothing derails a reader’s experience like reading something bolded but not particularly relevant.

Bring it All Together

At Conveyor, we like to practice what we preach. That’s why we’ve put together this blog post to serve as both a helpful and illustrative example.

We wrote the headlines first and made sure they got our point across.

We broke up a dense section with subheads and bullets.

We spaced out the content, and used formatting and block quotes to call out the most important takeaways.

And we summed up our steps in a simple conclusion that should send you off informed and interested in putting these tools to work in your own content.


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